A study of 18 contemporary jazz series · 2,844 appearances · 1987–2027

This model is not catering to demand. It is manufacturing it.

Eighteen contemporary jazz event series, from a 35-year festival to a steam train in the Sierra National Forest — plus a hotel ballroom in Bend, Oregon. Every lineup their own records still hold, recovered and counted. No estimates: unrecovered years are omitted rather than guessed, so every repeat rate here is a floor, not a ceiling.

Compiled August–September 2026 · Scroll ↓
103bookings for Rick Braun across the ten events selected for this study. Peter White: 100
28/35Berks Jazz Fests featuring the same trumpet player
84.5%of Rehoboth slots over ten editions went to a returning artist
0contemporary jazz acts at the Yosemite Jazz Train that no other promoter had already booked

The first two figures come from ten-largest-appearances.csv — ten events selected for this study, counted per artist. The Rehoboth figure comes from its own analysis file. The Yosemite figure comes from all-appearances.csv, the eighteen-series master file. The two datasets overlap at only two events and must never be added together — both are explained and downloadable here.

Chart 1 · scroll through it

Four booking desks fill up to three-quarters of the slots

Share of each series’ slots supplied by artists on the four desks, recomputed from all-appearances.csv.

18Eighteen event series, every recovered lineup counted. The question is simple: who supplies the bill? Each bar is the share of a series’ slots that went to an artist on one of four booking desks.
42.5%At promoter-run festivals, those four desks supply 42.5% of all slots. The dashed line marks that average.
74.7%The top of the chart: Daytona at 74.7%, Rick Braun’s New Year’s Eve at 71.9%, Florida Smooth Jazz Weekend at 66.9%. Three of every four slots at Daytona come from the same four desks.
57.1%Gulf Coast Summer Fest: no agency books it — one independent promoter, no talent buyer named anywhere. Four desks still supply 57.1% of the bill.
915The concentration is sharpest at small and mid-size events. The two largest — Catalina at 915 slots and Newport Beach at 223 — both sit below the 42.5% average.
22.1%Events run by an artist rather than a promoter: 22.1%, slot-weighted, across eight series. Same genre, same audience — half the concentration.
Promoter-runArtist-run42.5% promoter-run average
Rick Braun’s New Year’s Eve
71.9%
Florida Smooth Jazz Weekend
66.9%
Clearwater Smooth Jazz Jam
56.2%
Apaulo: Grooves At The Westin
42.7%
Apaulo: Grooves In The Grove
35.7%
Apaulo: Rhythm On The Vine
31.5%
Apaulo: Live From La Costa
30.0%
Apaulo: Pacific Rim Jazz Festival
19.2%
Apaulo: Temecula Wine & Music Festival
8.1%
Apaulo: Asian Heritage Jazz Festival
6.2%
Apaulo: Grooves Jazz Festival
0.0%
↑ 42.5% average, promoter-run festivals
The control case

Jazz at the Oxford: 3.5%

Fourteen seasons in a hotel ballroom in Bend, Oregon. Book outside the network and the four desks nearly vanish from the lineup. Three method errors that flattered it are named on its page.

Promoter-run festivals42.5%
Promoter-run concert series28.7%
Artist-run series22.1%
High-frequency club (Spaghettini)20.2%
Jazz at the Oxford (control)3.5%

Slot-weighted four-desk share by bucket. Across the whole master file: 35.8%.

0

Yosemite Jazz Train booked zero contemporary jazz acts who hadn’t already played the circuit.

An independent promoter with no documented ties to the others, a blank calendar, a steam train — and the same roster. His bookings from outside that pool were blues, rockabilly, flamenco guitar and comedy. Read the Yosemite study →

Radio ↔ festivals

35 of 49

artists in the SmoothJazz.com Airplay top 50 (week of 21 September 2026) already hold festival slots in this study. 11 of the 25 most-booked festival artists have a song in that top 50.

How it connects →
The airwaves

7 stations

That is the entire commercial terrestrial base behind those charts: seven full-time smooth jazz stations in the United States, plus 205 digital outlets.

Radio, counted →

The Argument

In one paragraph

This model is not catering to demand. It is manufacturing it.

Not "these artists can't draw" — several plainly can, and that claim is unprovable. The defensible version: the system never runs the experiment. An artist who is never given the stage produces no evidence of demand, and that absence is then treated as proof that none exists. Twenty-eight bookings out of thirty-five editions is not a market clearing. It is a habit that has been given a budget.

Put any competent artist on a major stage a hundred and fifty times and the audience will know their name. Familiarity is not evidence of demand — it is the product of exposure, and exposure is exactly what this system rations. The bookings come first and the demand follows, which means the industry can point at its own scheduling decisions and call them audience preference.

The strongest objection, stated fairly: these artists really are good, they really do sell tickets, and a promoter with one weekend a year and a mortgage on the line is not obliged to run experiments with somebody else's money. That is a serious argument and it is probably right about any single booking. It just cannot explain a hundred and fifty of them. A market that never tests an alternative has no standing to claim the alternative would fail.

The same names reach the radio charts. Of 49 artists in the SmoothJazz.com Airplay top 50 for the week of 21 September 2026, 35 already hold festival slots in this study; 11 of the 25 most-booked festival artists have a song in that top 50. The commercial terrestrial base behind those charts is seven full-time stations in the United States (how it connects).

No coordination between promoters is implied. The overlap is consistent with one shared pool of artists.

Volume VII is the closest thing to a control. A promoter with no documented ties to the others, a blank calendar and a venue nobody else has, booking one act at a time — and he lands on the same names. His bookings from outside that pool were blues, rockabilly, flamenco guitar and comedy.

Every series, one table

The whole study on a single metric

All 18 counted series, sorted by the share of slots going to an artist on one of the four desks. Rows in bold are the series with 200 or more slots. “Repeat” is the share of slots that went to an act which had already appeared in an earlier season of that same series. Every figure recomputed from all-appearances.csv.

SeriesTypeSlotsSeasonsActsFour desksRepeat
Daytona Jazz WeekendPromoter-run festival7973874.7%51.9%
Rick Braun’s New Year’s EvePromoter-run festival3242371.9%28.1%
Florida Smooth Jazz WeekendPromoter-run festival133125766.9%57.1%
Gulf Coast Summer Fest Jazz EditionPromoter-run festival12696657.1%47.6%
Clearwater Smooth Jazz JamPromoter-run festival3242456.2%25.0%
Yosemite Jazz TrainPromoter-run festival5462751.9%50.0%
San Diego Smooth Jazz FestivalPromoter-run festival12588349.6%33.6%
Apaulo: Grooves At The WestinArtist-run110106042.7%45.5%
Apaulo: Grooves In The GroveArtist-run2832335.7%17.9%
Catalina Island JazzTraxPromoter-run festival9153830934.8%66.2%
Apaulo: Rhythm On The VineArtist-run8975131.5%42.7%
Apaulo: Live From La CostaArtist-run3052530.0%16.7%
BMG ConcertsPromoter-run concert series5683425928.7%52.5%
Newport Beach Jazz FestivalPromoter-run festival2231313727.8%38.6%
Apaulo: Pacific Rim Jazz FestivalArtist-run5243819.2%26.9%
Apaulo: Temecula Wine & Music FestivalArtist-run198141058.1%47.0%
Apaulo: Asian Heritage Jazz FestivalArtist-run483376.2%22.9%
Apaulo: Grooves Jazz FestivalArtist-run2120.0%0.0%

Bucket averages, slot-weighted: Promoter-run festival 42.5% (9 series, 1,719 slots)  ·  Promoter-run concert series 28.7% (1 series, 568 slots)  ·  Artist-run 22.1% (8 series, 557 slots). Buckets must be quoted with their label — the promoter-run festival figure is not “the circuit”. Two further buckets are measured but sit outside this file and so outside the table above: a high-frequency club (Spaghettini, Seal Beach, 1,085 shows) at 20.2%, and the control (Jazz at the Oxford, 115 slots) at 3.5%. Across everything in the master file itself the figure is 35.8%.

The 42.5% is not evenly spread. It runs from 74.7% at Daytona down to 27.8% at Newport Beach, and the two largest events in the study — Catalina at 915 slots and Newport Beach at 223 — both sit below the bucket average. The concentration is sharpest at small and mid-size events, and that is a more precise claim than the flat one.
The Study

Read the reports. Check the data.

Each one takes a single event, recovers every lineup on record, and counts. Every number is auditable from the raw lineup files.

The Data
Download everything
2,844 rows · 18 event series, 1987–2027

Every number in the eighteen counted series in one CSV, plus the raw lineup files, the roster map and the deep-dive reports. Nothing behind a form. Check the arithmetic yourself.

Open → CSV
The Summary
Festival Stats and Studies — Ten Facts
4 pp

Ten checkable numbers about who actually gets booked in contemporary jazz. Send this one first; everything else is the evidence behind it.

Read → PDF
The Connection
How It Connects
Desk · stage · chart, side by side

Of 49 artists in this week’s SmoothJazz.com Airplay top 50, 35 already hold festival slots in this study and 12 are on one of the four desks. The three volumes, lined up in one page.

Read →
Common Myths
What they tell you
9 pp · 8 claims, checked against the record

Eighty per cent of revenue from the legacy artists? The figure has no source anywhere in the published record. Eight things this circuit says, set against the trade press, the peer-reviewed literature, the Form 990s and its own posters.

Read → PDF
The Airwaves
Smooth Jazz Radio, Counted
Terrestrial · digital · U.S. and international

Seven commercial operations air the format full-time in the U.S.; five full-format stations were found abroad. 205 digital outlets, every chart panel, every row publicly sourced.

Read → PDF
The Promoters
Number Ones, and Who Worked Them
Billboard Smooth Jazz Airplay · 2005–2026 · R&R before

All 420 weekly number ones matched against public radio-promotion credits. 150 are credited by a published source to five independent firms; every row is linked to its source and tiered by strength of evidence.

Read →
The Calendar
The Festival List
218 events · by region and month

Every smooth and contemporary jazz festival, cruise and concert series found in public listings, worldwide, with location, usual month and whether a 2026 or 2027 edition is confirmed.

Read → PDF
The Network
The Gatekeepers
Who actually supplies the circuit

Four booking desks supply 42.5% of promoter-run festival slots in this study. The supply map, the per-festival percentages, and the four people who hold two published roles.

Read →
The Press
The Cover
Smooth Jazz News · 112 covers · 2008–2026

Seven artists lead 39 of 102 artist covers. Since 2018, 25 of 40 cover credits went to artists on the four booking desks — up from 21 of 67 in 2008–2017.

Read →
Pennsylvania
Boscov's Berks Jazz Fest
7 pp · 35 editions, 1991–2026

Rick Braun on 28 of 35 bills. Gerald Veasley on 29 of 35. A wider-buying festival than Rehoboth, with a concentrated top of the bill. The nonprofit that ran it, the Berks Arts Council, announced on 27 July 2026 that it would cease operations after 55 years.

Read → PDF
Delaware
Rehoboth Beach Jazz Festival
9 pp · 28 editions, 1996–2026

84.5% of slots over the last ten editions went to a returning artist. Two artists on the entire 2026 bill of thirty had never played it.

Read → PDF
San Diego
San Diego Smooth Jazz Festival
4 pp · 8 editions, 2017–2026

Eric Darius on 8 of 8, and he is also the host. 42 artists play both San Diego and Newport Beach.

Read → PDF
Orange County
Newport Beach Jazz Festival
6 pp · 13 editions, 2013–2026

The alias problem: Rick Braun billed under five different band names at one festival. The 2026 headliner first charted in 1959.

Read → PDF
Sierra Nevada
Yosemite Jazz Train
7 pp · 6 seasons, 2021–2026

An independent promoter with no documented ties to the others, a blank calendar, a steam train — and the same roster. Every jazz act he books was already on somebody else's poster.

Read → PDF
Florida
Daytona Jazz Weekend
8 pp · 7 editions, 2021–2027

Three artists have played 7 of 7. Nobody has played three editions, and nobody has played four. Plus the promoter's Form 990s.

Read → PDF
Catalina
Catalina Island JazzTrax
10 pp · 38 editions, 1987–2026

The oldest and largest event in the study — 915 slots, 309 artists. Peter White on 23 of 38. The founder has hosted the JazzTrax radio show since 1985; the Los Angeles Times reported his account of the festival’s origin in 1991.

Read → PDF
Pensacola
Gulf Coast Summer Fest Jazz Edition
7 pp · 10 editions, 2016–2026

No agency books it — one independent promoter, no talent buyer named anywhere. Four desks still supply 57.1% of the bill, and twenty of Reliant’s twenty-four clients have played it in nine editions.

Read → PDF
Bend, Oregon
Jazz at the Oxford
9 pp · 14 counted seasons, 2010–2027

Fourteen seasons in a hotel ballroom, 2010–2027. Four desks supply 3.5% of the bill against 22.1% across the artist-run events here. Three method errors that flattered it are named on the page.

Read →
Brevard County
BMG Concerts — Melbourne, Florida
8 pp · 373 shows, 1993–2026

Thirty-three consecutive seasons (34 calendar years, 1993–2026) under one buyer, Roland Guilarte, and the volume that cuts against the thesis. The series has the third-highest repeat rate in the study — 52.5% of slots to an act that had already played for him — and yet the four desks supply only 28.7% of his bill, against 42.5% at promoter-run festivals. Loyalty to artists, not to rosters.

Read →
Three Careers
The Carousel — Inside the Circuit
5 pp

Vincent Ingala, Michael Lington and Dave Koz across every festival in the study. The ceiling, the spread, and the artist whose largest single employer is the cruise that carries his name.

Read → PDF