Eighteen contemporary jazz event series, from a 35-year festival to a steam train in the Sierra National Forest — plus a hotel ballroom in Bend, Oregon. Every lineup their own records still hold, recovered and counted. No estimates: unrecovered years are omitted rather than guessed, so every repeat rate here is a floor, not a ceiling.
The first two figures come from ten-largest-appearances.csv — ten events selected for this study, counted per artist. The Rehoboth figure comes from its own analysis file. The Yosemite figure comes from all-appearances.csv, the eighteen-series master file. The two datasets overlap at only two events and must never be added together — both are explained and downloadable here.
Share of each series’ slots supplied by artists on the four desks, recomputed from all-appearances.csv.
Fourteen seasons in a hotel ballroom in Bend, Oregon. Book outside the network and the four desks nearly vanish from the lineup. Three method errors that flattered it are named on its page.
Slot-weighted four-desk share by bucket. Across the whole master file: 35.8%.
An independent promoter with no documented ties to the others, a blank calendar, a steam train — and the same roster. His bookings from outside that pool were blues, rockabilly, flamenco guitar and comedy. Read the Yosemite study →
artists in the SmoothJazz.com Airplay top 50 (week of 21 September 2026) already hold festival slots in this study. 11 of the 25 most-booked festival artists have a song in that top 50.
How it connects →That is the entire commercial terrestrial base behind those charts: seven full-time smooth jazz stations in the United States, plus 205 digital outlets.
Radio, counted →This model is not catering to demand. It is manufacturing it.
Not "these artists can't draw" — several plainly can, and that claim is unprovable. The defensible version: the system never runs the experiment. An artist who is never given the stage produces no evidence of demand, and that absence is then treated as proof that none exists. Twenty-eight bookings out of thirty-five editions is not a market clearing. It is a habit that has been given a budget.
Put any competent artist on a major stage a hundred and fifty times and the audience will know their name. Familiarity is not evidence of demand — it is the product of exposure, and exposure is exactly what this system rations. The bookings come first and the demand follows, which means the industry can point at its own scheduling decisions and call them audience preference.
The strongest objection, stated fairly: these artists really are good, they really do sell tickets, and a promoter with one weekend a year and a mortgage on the line is not obliged to run experiments with somebody else's money. That is a serious argument and it is probably right about any single booking. It just cannot explain a hundred and fifty of them. A market that never tests an alternative has no standing to claim the alternative would fail.
The same names reach the radio charts. Of 49 artists in the SmoothJazz.com Airplay top 50 for the week of 21 September 2026, 35 already hold festival slots in this study; 11 of the 25 most-booked festival artists have a song in that top 50. The commercial terrestrial base behind those charts is seven full-time stations in the United States (how it connects).
No coordination between promoters is implied. The overlap is consistent with one shared pool of artists.
Volume VII is the closest thing to a control. A promoter with no documented ties to the others, a blank calendar and a venue nobody else has, booking one act at a time — and he lands on the same names. His bookings from outside that pool were blues, rockabilly, flamenco guitar and comedy.
All 18 counted series, sorted by the share of slots going to an artist on one of the four desks. Rows in bold are the series with 200 or more slots. “Repeat” is the share of slots that went to an act which had already appeared in an earlier season of that same series. Every figure recomputed from all-appearances.csv.
| Series | Type | Slots | Seasons | Acts | Four desks | Repeat |
|---|---|---|---|---|---|---|
| Daytona Jazz Weekend | Promoter-run festival | 79 | 7 | 38 | 74.7% | 51.9% |
| Rick Braun’s New Year’s Eve | Promoter-run festival | 32 | 4 | 23 | 71.9% | 28.1% |
| Florida Smooth Jazz Weekend | Promoter-run festival | 133 | 12 | 57 | 66.9% | 57.1% |
| Gulf Coast Summer Fest Jazz Edition | Promoter-run festival | 126 | 9 | 66 | 57.1% | 47.6% |
| Clearwater Smooth Jazz Jam | Promoter-run festival | 32 | 4 | 24 | 56.2% | 25.0% |
| Yosemite Jazz Train | Promoter-run festival | 54 | 6 | 27 | 51.9% | 50.0% |
| San Diego Smooth Jazz Festival | Promoter-run festival | 125 | 8 | 83 | 49.6% | 33.6% |
| Apaulo: Grooves At The Westin | Artist-run | 110 | 10 | 60 | 42.7% | 45.5% |
| Apaulo: Grooves In The Grove | Artist-run | 28 | 3 | 23 | 35.7% | 17.9% |
| Catalina Island JazzTrax | Promoter-run festival | 915 | 38 | 309 | 34.8% | 66.2% |
| Apaulo: Rhythm On The Vine | Artist-run | 89 | 7 | 51 | 31.5% | 42.7% |
| Apaulo: Live From La Costa | Artist-run | 30 | 5 | 25 | 30.0% | 16.7% |
| BMG Concerts | Promoter-run concert series | 568 | 34 | 259 | 28.7% | 52.5% |
| Newport Beach Jazz Festival | Promoter-run festival | 223 | 13 | 137 | 27.8% | 38.6% |
| Apaulo: Pacific Rim Jazz Festival | Artist-run | 52 | 4 | 38 | 19.2% | 26.9% |
| Apaulo: Temecula Wine & Music Festival | Artist-run | 198 | 14 | 105 | 8.1% | 47.0% |
| Apaulo: Asian Heritage Jazz Festival | Artist-run | 48 | 3 | 37 | 6.2% | 22.9% |
| Apaulo: Grooves Jazz Festival | Artist-run | 2 | 1 | 2 | 0.0% | 0.0% |
Bucket averages, slot-weighted: Promoter-run festival 42.5% (9 series, 1,719 slots) · Promoter-run concert series 28.7% (1 series, 568 slots) · Artist-run 22.1% (8 series, 557 slots). Buckets must be quoted with their label — the promoter-run festival figure is not “the circuit”. Two further buckets are measured but sit outside this file and so outside the table above: a high-frequency club (Spaghettini, Seal Beach, 1,085 shows) at 20.2%, and the control (Jazz at the Oxford, 115 slots) at 3.5%. Across everything in the master file itself the figure is 35.8%.
Each one takes a single event, recovers every lineup on record, and counts. Every number is auditable from the raw lineup files.
Every number in the eighteen counted series in one CSV, plus the raw lineup files, the roster map and the deep-dive reports. Nothing behind a form. Check the arithmetic yourself.
Ten checkable numbers about who actually gets booked in contemporary jazz. Send this one first; everything else is the evidence behind it.
Of 49 artists in this week’s SmoothJazz.com Airplay top 50, 35 already hold festival slots in this study and 12 are on one of the four desks. The three volumes, lined up in one page.
Eighty per cent of revenue from the legacy artists? The figure has no source anywhere in the published record. Eight things this circuit says, set against the trade press, the peer-reviewed literature, the Form 990s and its own posters.
Seven commercial operations air the format full-time in the U.S.; five full-format stations were found abroad. 205 digital outlets, every chart panel, every row publicly sourced.
All 420 weekly number ones matched against public radio-promotion credits. 150 are credited by a published source to five independent firms; every row is linked to its source and tiered by strength of evidence.
Every smooth and contemporary jazz festival, cruise and concert series found in public listings, worldwide, with location, usual month and whether a 2026 or 2027 edition is confirmed.
Four booking desks supply 42.5% of promoter-run festival slots in this study. The supply map, the per-festival percentages, and the four people who hold two published roles.
Seven artists lead 39 of 102 artist covers. Since 2018, 25 of 40 cover credits went to artists on the four booking desks — up from 21 of 67 in 2008–2017.
Rick Braun on 28 of 35 bills. Gerald Veasley on 29 of 35. A wider-buying festival than Rehoboth, with a concentrated top of the bill. The nonprofit that ran it, the Berks Arts Council, announced on 27 July 2026 that it would cease operations after 55 years.
84.5% of slots over the last ten editions went to a returning artist. Two artists on the entire 2026 bill of thirty had never played it.
Eric Darius on 8 of 8, and he is also the host. 42 artists play both San Diego and Newport Beach.
The alias problem: Rick Braun billed under five different band names at one festival. The 2026 headliner first charted in 1959.
An independent promoter with no documented ties to the others, a blank calendar, a steam train — and the same roster. Every jazz act he books was already on somebody else's poster.
Three artists have played 7 of 7. Nobody has played three editions, and nobody has played four. Plus the promoter's Form 990s.
The oldest and largest event in the study — 915 slots, 309 artists. Peter White on 23 of 38. The founder has hosted the JazzTrax radio show since 1985; the Los Angeles Times reported his account of the festival’s origin in 1991.
No agency books it — one independent promoter, no talent buyer named anywhere. Four desks still supply 57.1% of the bill, and twenty of Reliant’s twenty-four clients have played it in nine editions.
Fourteen seasons in a hotel ballroom, 2010–2027. Four desks supply 3.5% of the bill against 22.1% across the artist-run events here. Three method errors that flattered it are named on the page.
Thirty-three consecutive seasons (34 calendar years, 1993–2026) under one buyer, Roland Guilarte, and the volume that cuts against the thesis. The series has the third-highest repeat rate in the study — 52.5% of slots to an act that had already played for him — and yet the four desks supply only 28.7% of his bill, against 42.5% at promoter-run festivals. Loyalty to artists, not to rosters.
Vincent Ingala, Michael Lington and Dave Koz across every festival in the study. The ceiling, the spread, and the artist whose largest single employer is the cruise that carries his name.